Tissue paper Market Overview:
The global Tissue Paper Market, valued at $6.52 billion in 2023, is projected to grow at a CAGR of 6.15%, reaching approximately $9.91 billion by 2030. The rising demand for personal hygiene products, growing hospitality and tourism industries, and innovative product designs are driving market growth across the globe.
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Tissue paper Market Report Scope and Research Methodology
The Tissue paper market report derives its insights from a comprehensive assessment, drawing on both primary and secondary sources. Country-specific market mapping is accomplished through internal and external proprietary data, alongside relevant patent and regulatory databases, which collectively shape the assessment of Tissue paper market volume. The competitive dynamics of the Tissue paper market are dissected with precision, delving into the minute and intricate factors that impact the market.
Key Market Dynamics
Increasing Demand for Hygiene and Personal Care Products
The rising awareness of hygiene and personal care is a significant driver of the tissue paper market. With increased healthcare spending globally, consumers are prioritizing products that enhance cleanliness and comfort. In the U.S., for example, growing residential and hotel infrastructure has fueled demand for tissue products, from bath tissues to specialty wipes.
Focus on Product Innovation
Manufacturers are introducing creative product designs to attract consumers, focusing on enhanced softness, better absorption, and eco-friendliness. Companies like Bunzl R3 are launching innovative multi-fold towels and napkins, boosting consumer interest in premium hygiene products.
Challenges: Environmental Impact and Supply Chain Disruptions
Despite growth, the tissue paper market faces challenges due to environmental concerns like deforestation and global warming. Additionally, disruptions in the supply chain and trade barriers have hindered market expansion. However, companies are addressing these issues through partnerships with pulp suppliers and investments in sustainable production methods.
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Tissue paper Market Segmentation:
by Product Type
Facial Tissue
Paper Towel
Wipes
Bath & Toilet Tissue
Wrapping Tissues
Specialty Wipes
Others
Face tissue, paper towels, wipes, bath & toilet, wrapping tissues, and specialized wipes are the product types that make up the tissue paper market. The Bath & Toilet sector led the market in 2023 because cotton towels and napkins are widely used for sanitary bathroom applications. Due to their ability to absorb bath water, cotton towels make up a sizable share of the market.
by Ply Type
1 PLY
2 PLY
3 PLY
Others
by Material
Virgin
Recycled Pulp
by Application
Household
Commercial
The tissue paper market is divided into two segments based on application: domestic and commercial. Due to the extensive usage of tissues for foodservice and table cleaning in hotels and restaurants, the commercial segment is anticipated to have the lion’s share of the market during the projection period. Additionally, as more corporate sector housing facilities are built, there is a greater need for face wrappers and napkins, which are used by customers and cooks in office canteens to dry their hands.
by Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online Store
Others
Tissue paper Market Key Players:
1. Svenska Cellulose AB
2. WEPA Group
3. Unicharm Corporation
4. The Procter & Gamble Company
5. CMPC Tissue SA
6. Hengan Group
7. Sofidel Group
8. Kimberley-Clark
9. Cascades Tissue Group
10. Kruger Inc.
11. Asian Pulp & Paper
12. Essity AB
13. Georgia Pacific LLC
14. Von Drehle Corporation
15. First Quality Tissue LLC
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Tissue paper Market Regional Analysis:
North America
The U.S. leads the global tissue paper market, with an annual per capita consumption of 27 kg. Major manufacturers like Kimberly-Clark, Procter & Gamble, and Georgia-Pacific dominate the region, controlling nearly 80% of sales. However, challenges like the declining quality of recovered fibers have prompted collaborations with pulp suppliers to ensure sustainable growth.
Europe
The European market is witnessing rapid growth, fueled by increased tourism and hospitality activities. Countries like Turkey and Montenegro recorded significant tourist arrivals in 2023, boosting demand for high-quality tissue products. Leading players such as Essity AB and Sofidel Group are focusing on product innovations to meet regional demands.
Table of content for the Tissue paper Market includes:
Part 01: Executive Summary
Part 02: Scope of the Tissue paper Market Report
Part 03: Tissue paper Market Landscape
Part 04: Tissue paper Market Sizing
Part 05: Tissue paper Market Segmentation by Type
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
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Key Questions Answered in the Tissue paper Market Report are:
- What is Tissue paper?
- What is the expected CAGR of the Tissue paper market during the forecast period?
- What are the global and regional trends in the Tissue paper Market?
- What are the major challenges that the Tissue paper Market could face in the future?
- How is the intervention from regulatory authority is shaping the Tissue paper Market?
- What growth strategies are the players considering to increase their presence in Automotive Relay Market?
- Who held the largest market share in Tissue paper Market?
Key Offerings:
- Market Overview
- Market Share
- Market Size
- Forecast by Revenue
- Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Key Trends
- Market Segmentation – A detailed analysis by segments, sub-segments and region
- Competitive Landscape – Top Key Vendors and Other Prominent Vendors
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